Earlier this month, I headed out to Salt Lake City with Nicole Cordan, our Policy and Legal Director, for the Outdoor Retailer (OR) Summer Market. It was there that outdoor industry leaders again proved one of our favorite axioms:
Salmon Mean Business.
Twice a year, the Outdoor Retailer (OR) market attracts thousands of buyers and industry decision makers that are looking for outdoor specific products, services, brands, fresh ideas, apparel launches, and outdoor innovation. Thanks in large part to the amazing work of the Conservation Alliance - a key coalition of businesses within the outdoor retailer industry - OR has become a place for conservation organizations to link up with businesses that want to work with us to protect our nation's land, water, and wildlife. You gotta have wonderful places to use all that great gear, right?.
|Brett Ashton from Evolv was "Buster the Wild Snake River Sockeye" for about 72 hours straight.|
This summer's OR show was another huge success. In coordination with Emily Nuchols and Anna Brones at Under Solen Media, we met with industry leaders to update them on the continuing work to recover the one-of-a-kind salmon and steelhead of the Columbia-Snake basin to abundance and return 140 miles of the Snake River to a free-flowing state.
Save Our Wild Salmon was humbled by two great events at the show:
1) Keep-it-Wild Day
A brilliant idea brought to you by the Conservation Alliance. Throughout the day on Wednesday, eight Conservation Alliance member companies hosted grantees (conservation organizations) in their trade show booths. These current and past grantees asked participants to take action to protect a specific place (ours was the Snake River!). The day culminated with a great party hosted by Keen.
2) Dam Busters w/ Patagonia and SOS
Patagonia, one of our key supporters over the years, hosted a party for Save Our Wild Salmon at their booth (after all, their founder - Yvon Chouinard - is a dam buster!) The gathering was a great way to highlight the ongoing work of the International League of Conservation Photographers to capture the true beauty of the Snake River basin and screen a trailer for an upcoming film on Snake River salmon by the Epicocity Project.
|Onlookers mesmerized by the awesome power of the Snake River and its salmon.|
Thank you to several of our supporting companies for meeting with us while we were there. Please support these guys!
Keen, Patagonia, Osprey, Confluence, Outdoor Research, Granite Gear, Black Diamond, Kelty, Evolv, The North Face, Mountain Khakis, Stanley, Petzl, Yakima, Horny Toad, Arc'teryx, Ruff Wear, Nixwax, CamelBak, Dansko, and others!
And thank you to ALL the hundreds of businesses that continue to support our work to restore one-of-a-kind salmon and steelhead. Check out more info on our support from the outdoor retailer industry and the sportfishing community.
Looking forward to the Winter Market!